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Unit (2016)

Information on this page, including unit offerings, is from the 2016 academic year.

Issues and Crisis Management (MCC345)

Organisational Unit School of Arts
Credit Points 4
Availability DUBAI-ISC: TJD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TSA-internal
SGP1: TJB-internal
Description This unit explores the theory and practice of issues and crisis management in public relations. It provides some important principles for communicating in a conflict or crisis situation, and offers a critical understanding of stakeholder engagement in both online and offline environments. In addition to learning about conflict, issues and crisis management from a critical communication perspective, students have the opportunity to develop negotiation, mediation and conflict resolution skills and apply them through workshops and role play.
Timetabled Learning Activities Lectures: 1 hour per week; workshops: 2 hours per week.
Prerequisites MCC204 Public Relations: Contemporary Approaches or PRO204 Public Relations Strategy (or MCC204 Public Relations: Theory and Writing or MSC235 Public Relations: Principles and Writing Practice).
Exclusions Students who have successfully completed MSC345/MCC345 Communication and Conflict Management may not enrol in this unit for credit.
Appears in these Courses/Majors:
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Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


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