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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Health Communication (MCM507)

Organisational Unit Creative Media, Arts and Design
Credit Points 3
Availability MURDOCH: S1-internal
Teaching Timetables Murdoch S1
Description This unit explores health communication from a range of perspectives. Students will explore the complexities of health communication through class discussion, case studies and reading on public health, health policy, behaviour change, strategic communication and digital media. Students research and develop strategies, putting into practice ideas about effective and ethical campaigns and their role in developing long-term relationships between health organisations and their publics and stakeholders. Students will develop research and practical skills by working on industry projects.
Unit Learning Outcomes Learning outcomes
On successful completion of the unit you should be able to:
1. Gather information to analyse and evaluate information, issues and contexts in a systematic, creative and insightful way;
2. Use professional knowledge and skills ethically and responsibly;
3. Identify and analyse problems then formulate and implement solutions; and
4. Present knowledge, ideas and opinions effectively to articulate coherent and well conceived ideas.
Timetabled Learning Activities Seminars
Unit Learning Experiences This unit is taught in intensive mode over six modules starting from Week 1. Each module will span four hours of contact time, and there will be a total of 24 hours contact time over the semester. The first five modules will be taught in class and the sixth online.
Assessment There are three assessments in this unit designed to achieve the unit learning outcomes. Students will lead an in depth class discussion on a set topic related to the seminar, prepare a critical research report for an identified client and prepare a health communication campaign proposal for a real life client.
Prerequisites Enrolment in graduate-level study.
Appears in these Courses/Majors:
see individual structures for context
Graduate Diploma in Health Communication (GradDipHthComm) [New in 2016]
Graduate Diploma in Web Communication (GradDipWebComm) [New in 2015]
Master of Communication (MCommun)
Master of Health Administration, Policy and Leadership (MHAPL) [New in 2016]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Mrs Renae Desai

Murdoch Campus
t: 9360 6202
e: R.Desai@murdoch.edu.au
o: 450.4.065 - Education and Humanities, Murdoch Campus
Unit Contacts

MURDOCH: S1-Internal
Mrs Renae Desai

Murdoch Campus
t: 9360 6202
e: R.Desai@murdoch.edu.au
o: 450.4.065 - Education and Humanities, Murdoch Campus
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