Handbook Public View

This page displays current curriculum information. For staff view, please login

Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Communication Management: Professional Perspectives (MCM683)

Organisational Unit Creative Media, Arts and Design
Credit Points 6
Availability MURDOCH: S1-internal
Teaching Timetables Murdoch S1
Description This unit allows students to apply their theoretical learning to authentic industry-based communication projects in order to develop high-level professional communication skills. Students may participate in a client or educator-led project under the supervision of an academic member of staff. The focus is on enhancing the capacity of students to manage communication in different international and organisational business and cultural contexts. It examines the organisational and entrepreneurial challenges associated with communicating persuasively and with authority in various communication contexts.
Unit Learning Outcomes On successful completion of the unit stuudents should be able to:
1. Employ a range of theoretical and professional perspectives and models to assess communication and organisational problems in contemporary media organisations operating in local and international contexts
2. Demonstrate an ability to develop appropriate managerial solutions to both anticipate and address the above at strategic and operational levels.
3. Present a theoretically informed argument, in writing and orally, for a professional audience that analyses the role of communication between media organisations and their publics
4. Reflect upon your own previous exposure to media organisations, and relate this to a conceptual framework that will inform your future role as a communication manager in different local and international contexts.
Timetabled Learning Activities Lecture -ws 3 hours weekly
Unit Learning Experiences This unit is taught in an intensive mode either over a 2-3 week period or during evenings/weekends. It is followed by a period of self-directed learning and completion of a professional report. Students are expected to spend approximately 18 hours per week on studying the unit.
Other Learning Experiences Online and face-to-face participation and independent research are all vital components of this unit.
Assessment 1. Assignment 1 - Group Case Study Analysis; 20-minute presentation; 20%
2. Assignment 2 - Communication Management Problem Assessment: - 1,000 words; 15%
3. Assignment 3 - Relevant Theory Essay - 2,500 words; 25%
4. Assignment 4 - Professional Consultant Report; 3,500-4,000 words; 30%
5. Participation - 10%
Prerequisites Enrolment in the Master of Arts in Communication Management or Master of Communication Management or Master of Communication.
Previously 2013: MCC683
Appears in these Courses/Majors:
see individual structures for context
Master of Communication (MCommun)
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Dr Catherine Archer
Lecturer in Public Relations

Murdoch Campus
t: 9360 2188
e: C.Archer@murdoch.edu.au
o: 450.4.061 - Education and Humanities, Murdoch Campus
Unit Contacts

MURDOCH: S1-Internal
Dr Catherine Archer
Lecturer in Public Relations

Murdoch Campus
t: 9360 2188
e: C.Archer@murdoch.edu.au
o: 450.4.061 - Education and Humanities, Murdoch Campus
Fee Calculator
Handbook help
Information for Students


The University reserves the right to cancel, without notice, any course, major, minor or unit if the number of students enrolled falls below limits set by the University.

Regulations and Rules

Students should ensure they are familiar with the University's internal legislation, including provisions specifically relevant to their studies. See the University Regulation overview and view legislation online.