Information on this page, including unit offerings, is from the 2019 academic year.
Destination Management (TOU323)
|Organisational Unit||Global Studies|
|Availability||MURDOCH: S2-internal, S2-external
KAPLAN-SGP: TJA-internal, TSA-internal
|Teaching Timetables||Murdoch S2
|Description||This unit examines the management of the tourism system with a focus on 'destinations'. The management of tourism outcomes and the use of tourism as a development strategy for building 'community' is explored in this unit. This involves strategic planning and a forward looking, critical approach to sustainable tourism development and identifying and implementing effective management in the context of sustainability. This unit is designed as a practical exercise in tourism destination management guided by the technique known as project management techniques.|
|Unit Learning Outcomes|| Upon successful completion of this unit, you should be able to:
1. Discuss the nature of tourism destinations with reference to principles and underpinning theories of tourism destinations.
2. Identify the demands of contemporary tourism on host destinations. Provide a discussion on the demands placed on tourism destinations that includes: (a) Physical and/or environmental impacts, (b) Social cultural and community impacts, and (c) Economic impacts
3. Identify the role of destination strategic and management planning for balancing tourism demand and destination development.
4. Build a professional consultative team with project management skills to work collaboratively and effectively. Apply your team and project management skills to: (a) Identify and implement project milestones and timeframes
5. Produce a strategic management plan for your tourism destination that reflects your applied knowledge of: (a) The key issues of your tourism destination in the context of contemporary tourism and destination demands; (b) The structure and function of an effective strategic management plan; (c) Effective policy and stakeholder management strategies; and (d) Your client's needs and expectations of the plan and its deliverability.
|Timetabled Learning Activities||(MURDOCH): 12 sessions x 3 hours per session
(KAPLAN): 6 sessions x 3.5 hour workshops per session PLUS 1 x 3 hour session
All offerings of this unit include the equivalent of 30 hours of structured learning.
|Unit Learning Experiences||This unit requires the students to work in groups of 6 to draw up a strategic plan for an outside tourism enterprise or work to a hypothetical situation set by the lecturer in collaboration with the student cohort.|
|Other Learning Experiences||Site visits to the destinations/attractions under investigation; and may include discussions or meetings with stakeholders.|
|Assessment||1. Project Brief, Charter and Plan: 1000 words plus appendices and 15-minute presentation - 10%
2.. Progress Report: 1,000 words plus appendices and 15-minute presentation - 10%
3. Destination Management Strategic Plan and Industry Presentation: 5000 words plus appendices and
20-minute presentation - 50% (40% + 10%)
4. Final Exam: 30%
|Prerequisites||TOU201 Sustainable Tourism or TOU221 Sustainable Tourism; AND completion of at least 20 points of Part II level units. Highly recommended: BUS176 Foundations of Management and Governance.|
|Exclusions||Students who have successfully completed TOU303 Destination Management may not enrol in this unit for credit.|
|Appears in these Courses/Majors:
see individual structures for context
|Appears in these Co-Majors||Tourism and Events
|Internet Access Requirements|
|No co-ordinators found for this unit.||Unit Contacts|
|No contacts found for this unit.|