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Unit (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Destination Management (TOU323)

Organisational Unit Global Studies
Credit Points 3
Availability MURDOCH: S2-internal, S2-external
KAPLAN-SGP: TJA-internal, TSA-internal
Teaching Timetables Murdoch S2
Description This unit examines the management of the tourism system with a focus on 'destinations'. The management of tourism outcomes and the use of tourism as a development strategy for building 'community' is explored in this unit. This involves strategic planning and a forward looking, critical approach to sustainable tourism development and identifying and implementing effective management in the context of sustainability. This unit is designed as a practical exercise in tourism destination management guided by the technique known as project management techniques.
Unit Learning Outcomes Upon successful completion of this unit, you should be able to:
1. Discuss the nature of tourism destinations with reference to principles and underpinning theories of tourism destinations.
2. Identify the demands of contemporary tourism on host destinations. Provide a discussion on the demands placed on tourism destinations that includes: (a) Physical and/or environmental impacts, (b) Social cultural and community impacts, and (c) Economic impacts
3. Identify the role of destination strategic and management planning for balancing tourism demand and destination development.
4. Build a professional consultative team with project management skills to work collaboratively and effectively. Apply your team and project management skills to: (a) Identify and implement project milestones and timeframes
5. Produce a strategic management plan for your tourism destination that reflects your applied knowledge of: (a) The key issues of your tourism destination in the context of contemporary tourism and destination demands; (b) The structure and function of an effective strategic management plan; (c) Effective policy and stakeholder management strategies; and (d) Your client's needs and expectations of the plan and its deliverability.
Timetabled Learning Activities (MURDOCH): 12 sessions x 3 hours per session
(KAPLAN): 6 sessions x 3.5 hour workshops per session PLUS 1 x 3 hour session
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences This unit requires the students to work in groups of 6 to draw up a strategic plan for an outside tourism enterprise or work to a hypothetical situation set by the lecturer in collaboration with the student cohort.
Other Learning Experiences Site visits to the destinations/attractions under investigation; and may include discussions or meetings with stakeholders.
Assessment 1. Project Brief, Charter and Plan: 1000 words plus appendices and 15-minute presentation - 10%
2.. Progress Report: 1,000 words plus appendices and 15-minute presentation - 10%
3. Destination Management Strategic Plan and Industry Presentation: 5000 words plus appendices and
20-minute presentation - 50% (40% + 10%)
4. Final Exam: 30%
Prerequisites TOU201 Sustainable Tourism or TOU221 Sustainable Tourism; AND completion of at least 20 points of Part II level units. Highly recommended: BUS176 Foundations of Management and Governance.
Exclusions Students who have successfully completed TOU303 Destination Management may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Hospitality and Tourism Management (BBus) [New in 2014]
Hospitality and Tourism Management (BBus) [New in 2019]
Hospitality and Tourism Management (BCom) [New in 2018]
Tourism and Events (BA)
Tourism and Events (BA) [New in 2014]
Appears in these Co-Majors Tourism and Events
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


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