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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Events, Policy and Evaluation (TOU324)

Organisational Unit Global Studies
Credit Points 3
Availability MURDOCH: S1-internal, S1-external
KAPLAN-SGP: TMA-internal
Teaching Timetables Murdoch S1
Description Managing events and festivals is an eclectic task, from event design and marketing to managing visitors and the community. Planning and public policy approaches seek to recognise the positive and negative impacts of the event or festival on the community stakeholders with the aim of increasing the positive and mitigating the negative impacts. A key aspect of policy implementation is evaluation. This unit considers public policy and the evaluation approaches that address the outcomes of that policy.
Unit Learning Outcomes On successful completion of the unit, you should be able to:
1. Discuss and demonstrate an understanding of basic theoretical concepts and themes in the study and application of event policy and evaluation.
2. Apply concepts from the study of event & festival policy and evaluation to one or more specific and current situations.
3. Show evidence of the decision-making skills required for events in a policy context.
4. Apply high-level communication skills, especially written, including clear, concise and grammatically correct, writing appropriate for different purposes. Use listening and speaking skills in tutorials and for presentations. Compose PowerPoint presentations and deliver conceptual and factual information to your peers.
5. Obtain knowledge of and use international, national and state web sites obtain relevant event policy and planning information.
Timetabled Learning Activities MURDOCH: 12 Sessions of 3 hour workshops; KAPLAN: 6 Sessions of 3.5 plus 1 of 3 hours workshops
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences The unit is organized around five key components:
1) Pre Workshop Activities
2) Workshop Participation
3) Post Workshop Activities.
4) Field Work; and
5) Assignments.
Other Learning Experiences Some Group work, possible field trips.
Assessment 1. Workshop Participation 10%
2. Essay (1000 words) 30% Kaplan, 20% Murdoch
3. Group Presentation - Kaplan Oral Presentation (group work) 30%
4. Group Presentation -Murdoch Delivery of an Event (20%) & theoretical interpretation of that event with an Oral Presentation (20%) 40%
5 Exam 2 hours 30%.
Prerequisites TOU201/TOU221 Sustainable Tourism
Exclusions Students who have previously completed TOU304 Events and Festivals Management or TOU304 Events Policy and Evaluation, cannot enrol in this unit for credit
Appears in these Courses/Majors:
see individual structures for context
Tourism and Events (BA)
Tourism and Events (BA) [New in 2014]
Appears in these Co-Majors Tourism and Events
Appears in these Minors Events
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Dr Diane Lee
Senior Lecturer in Tourism

Murdoch Campus
t: 9360 2616
e: D.Lee@murdoch.edu.au
o: 450.4.036 - Education and Humanities, Murdoch Campus
Unit Contacts

Dr Diane Lee
Senior Lecturer in Tourism

Murdoch Campus
t: 9360 2616
e: D.Lee@murdoch.edu.au
o: 450.4.036 - Education and Humanities, Murdoch Campus

MURDOCH: S1-External
MURDOCH: S1-Internal
Ms Sally Hollis
P/T Teaching Casual

e: Sally.Hollis@murdoch.edu.au
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