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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Web Communication Project (WEB301)

Organisational Unit Creative Media, Arts and Design
Credit Points 3
Availability KAPLAN-SGP: TJA-internal, TSA-internal
Description This is a project based unit allowing students to apply their theoretical learning to an authentic web communication project in order to develop high-level web strategy skills. Students may participate in a client or educator-led project under the supervision of an academic member of staff. Students may work individually or as a member of a team. The precise nature of the project and the assessment requirements are negotiated with the Unit Coordinator.
Unit Learning Outcomes On successful completion of the unit you should be able to:
1. Work on an authentic real world industry project
2. Have the skills to take a full client brief
3. Apply professional skills to your chosen discipline
4. Show an understanding of ethical industry practice
5. Appreciate and understand the production of materials to fulfil a client project
6. Demonstrate an understanding the principles of project management for web communications industries
Timetabled Learning Activities Seminars: 4 hours Week 2, Week 6, Week 10.
In addition, there will be supervision and online activities throughout semester.
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences The approach to learning in this unit is iterative and project based in which students will design and build a high-level online communication strategy for a client. The labs involve the application of web strategies involving, social media strategies, analysis of metrics, content strategies and digital marketing techniques toward the development of a successful online campaign that engages the goals of a client's website.
Other Learning Experiences Students will be expected to read additional technical articles and analyse contemporary web site design and social media platforms.
Assessment Assessment in this unit may include:
* Client briefs
* Project proposals
* Research proposals
* Portfolios and journals
* Online discussions and quizzes
* Project reports
Assessment and feedback are iterative in that each assessment will cumulatively build on the next toward the successful design,development and implementation of an online communication campaign. Students receive feedback through, in class discussion, written assignments, student group work and online assignment feedback and discussion. Students will also be expected to read additional technical articles and analyse contemporary website design.
Prerequisites Successful completion of MCC278 Web Strategy or WEB278 Web Strategy.
Exclusions Students who have successfully completed MCC316 Communication Projects may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Web Communication (BA) [New in 2014]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Ms Ali Biddiscombe
P/T Teaching Casual

e: a.biddiscombe@murdoch.edu.au
Unit Contacts

Ms Ali Biddiscombe
P/T Teaching Casual

e: a.biddiscombe@murdoch.edu.au
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