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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Web Metrics (WEB302)

Organisational Unit Creative Media, Arts and Design
Credit Points 3
Availability KAPLAN-SGP: TMA-internal
Description This unit explores the strategic and business application of web metrics. Students will be guided through the practical and theoretical aspects of planning, gathering, measuring, analysing and strategically using website data for a range of applications.
Unit Learning Outcomes Learning outcomes for the unit
On successful completion of the unit you should be able to:
1. Find and classify qualitative and quantitative web data;
2. Use web metrics to research, design and build a communications strategy;
3. Identify and explain privacy, surveillance, and ethical concerns related to the collection and use of web data;
4. Analyse and report on the broader social context in which web metrics are used;
5. Apply high-level critical and creative thinking skills to complex online communication scenarios.
Timetabled Learning Activities Online lecture; Media laboratories: 2.5 hours per week
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences The approach to learning in this unit is iterative and project based in which students will research and analyse web metrics and then design appropriate web strategies for a sample website.
Assessment Assessment and feedback are iterative in that each assessment will cumulatively build on the next toward the successful research and analysis of web metrics and its potential effects to a sample website. Students receive feedback through, in class discussion, written assignments, student group work and online assignment feedback and discussion. Students will also be expected to read additional technical articles and analyse contemporary metrics techniques.
Prerequisites Nil.
Appears in these Courses/Majors:
see individual structures for context
Web Communication (BA) [New in 2014]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Ms Kai-Ti Kao
P/T Teaching Casual

e: K.Kao@murdoch.edu.au
Unit Contacts

Ms Kai-Ti Kao
P/T Teaching Casual

e: K.Kao@murdoch.edu.au
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