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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Web Research (WEB564)

Organisational Unit Creative Media, Arts and Design
Credit Points 3
Availability MURDOCH: S2-internal
Teaching Timetables Murdoch S2
Description This unit examines the process of developing, analysing and implementing web analytics. Students will learn how to design and implement effective web data collection tools and processes for a range of search engine optimisation, strategic and business applications. In this hands-on unit, students will conduct research on target demographics, analyse both qualitative and quantitative data, and then present their results.
Unit Learning Outcomes On successful completion of the unit you should be able to:
1. Research, design and build a web analytics strategy;
2. Gather qualitative and quantitative web analytics data;
3. Present web analytics data in a professional manner appropriate to a specific brief;
4. Apply web analytics tools and techniques according to the goals of a specific brief;
5. Apply high level critical and creative thinking skills to complex online communication scenarios.
Timetabled Learning Activities Seminars/workshops: delivered in intensive teaching mode (24 hours contact time), which may include evenings and weekends. Students will complete assignments independently in consultation with teaching staff. Lectures will be delivered online.
Unit Learning Experiences The approach to learning in this unit is iterative and project based in which students will research, design and build a web analytics strategy. Students will then collect both qualitative and quantitative data and present their findings in an appropriate and professional manner. The labs involve the technical application of web analytics tools and techniques that engage the goals of a specific brief. Students will also experience practice-oriented teaching based on real-world case studies and action-learning projects that ensures a tight integration of theory and practice
Assessment Assessments may include:
Research essays
Analytics and SEO reports
Class discussion leadership
Online discussions and quizzes

Assessments are designed to achieve the unit learning outcomes through applied research, critical analysis and practical application of the unit concepts. Students receive feedback through in class discussion, written assignments, group work and online assignment feedback and discussion.
Prerequisites Enrolment in a graduate-level course.
Appears in these Courses/Majors:
see individual structures for context
Graduate Certificate in Business Analytics (GradCertBusAnalyt) [New in 2019]
Graduate Certificate in Design Thinking (GradCertDesThink)
Graduate Diploma in Design Thinking and Service Innovation (GradDipDesThink&SvcInnov)
Graduate Diploma in Games and Apps Production (GradDipGamesAppsProd) [New in 2016]
Graduate Diploma in Health Communication (GradDipHthComm) [New in 2016]
Graduate Diploma in Web Communication (GradDipWebComm) [New in 2015]
Master of Communication (MCommun)
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Mrs Renae Desai

Murdoch Campus
t: 9360 6202
e: R.Desai@murdoch.edu.au
o: 450.4.065 - Education and Humanities, Murdoch Campus
Unit Contacts

MURDOCH: S2-Internal
Mrs Renae Desai

Murdoch Campus
t: 9360 6202
e: R.Desai@murdoch.edu.au
o: 450.4.065 - Education and Humanities, Murdoch Campus
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