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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Advanced Web Communication Project (WEB567)

Organisational Unit Creative Media, Arts and Design
Credit Points 3
Description This is a project-based unit with the emphasis on the development, implementation and successful completion of authentic, client based web communication projects. Students critically analyse issues drawn from social, political, business, and non-profit cases. Student teams apply principles learned in this unit and prior units to work with clients using research and strategic analysis to create solutions to web communications challenges.
Unit Learning Outcomes On successful completion of the unit you should be able to:
1. Work on an authentic real world industry project.
2. Apply professional skills to your chosen discipline.
3. Show an understanding of ethical industry practice.
4. Appreciate and understand the production of materials to fulfil client project needs.
5. Demonstrate an understanding the principles of project management for media industries.
Timetabled Learning Activities Direct consultation and meetings with academic supervisor (total 24 hours contact time).
Unit Learning Experiences The approach to learning in this unit is iterative and project based in which students will cover all the aspects of a web communication campaign. Students will research, design and construct a web communications plan for a client. The labs involve the technical application of web communication tools and techniques that engages the goals of a specific brief. Students will also experience practice-oriented teaching based on real-world case studies and action-learning projects that ensures a tight integration of theory and practice.
Other Learning Experiences Students may have the opportunity to undertake a placement or field trip as part of this unit.
Assessment Assessment in this unit may include
* Professionalism and participation
* Research reports
* Client briefs
Online discussion and quizzes

Assessment and feedback are iterative in that each assessment will build on the next toward the successful design, development and implementation of an online communication campaign. Students receive feedback through in class discussion, written assignments, group work and online assignment feedback and discussion
Prerequisites Enrolment in a graduate-level (AQF level 8) course.
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Mrs Renae Desai

Murdoch Campus
t: 9360 6202
e: R.Desai@murdoch.edu.au
o: 450.4.065 - Education and Humanities, Murdoch Campus
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