Unit (2019)
Information on this page, including unit offerings, is from the 2019 academic year.
Global Marketing (BUS124)
| Organisational Unit | Business |
| Credit Points | 3 |
| Availability | MURDOCH: S1-internal, S1-external, S2-internal, S2-external |
| Teaching Timetables | Murdoch S1 Murdoch S2 |
| Description | Internationalisation and the rapid globalisation of existing and new markets present unique opportunities and challenges. An understanding of these issues and effective marketing management in a global environment can therefore, be the key to long term success for many businesses. This unit presents an appreciation of how marketing creates value for business, society and customers. It introduces students to the marketing organisation and planning process and the application of marketing tools to the global environment.. |
| Unit Learning Outcomes | On successful completion of the unit students should be able to: ULO 1: Demonstrate and apply Marketing knowledge in practical contexts ULO 2: Exhibit effective communication and interpersonal skills ULO 3: Evaluate Marketing case studies and develop evidence-based conclusions ULO 4: Display the capability to think across cultures and contexts, and engage with lifelong learning ULO 5: Integrate knowledge of ethical issues into professional practice |
| Timetabled Learning Activities | 2 Hour Workshop each week of the semester |
| Unit Learning Experiences | The learning and teaching approach informing the assessment and activity selection and design in this unit are student-centred, constructivist, and outcome-based (SOLO), featuring predominantly active learning strategies with tasks that are open-ended, authentic, and scaffolded. The unit uses blended learning which combines learning online with interactive workshops. Using this combination of online and face-to-face learning provides flexibility for all students to learn anytime (24/7), anywhere (with an Internet connection) at a pace that suits their learning style. In this unit students explore concepts online prior to workshops, through videos, audio, websites, simulations, readings, quizzes, blogs and online discussions. Workshops (online or face-to-face) are interactive and use active learning such as; guided instruction (e.g. small group and whole class discussion), role plays, simulations, case studies, scenario-based tasks, problem-based tasks, project-based tasks, presentations and enquiry-based tasks |
| Assessment | For internal students: Mid-semester online test - 20% Case study analysis (group) - 30% Case study verbal presentation (group)- 10% Examination - 40% For external students: Mid-semester online test - 20% 2 x Individual case study analysis 20% each - 40% Examination - 40% |
| Prerequisites | Nil. |
| Exclusions | Students who have successfully completed BUS169 Principles of Marketing or BUS183 Foundations of Marketing are not eligible to enrol in this unit for credit |
| Appears in these Courses/Majors: see individual structures for context |
|
| Appears in these Minors | Marketing |
| Internet Access Requirements | Murdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online. |
Contacts
| Unit Coordinator | |
|---|---|
| No co-ordinators found for this unit. | Unit Contacts |
| No contacts found for this unit. |