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Unit (2016)

Information on this page, including unit offerings, is from the 2016 academic year.

Marketing Research and Analysis (BUS210)

Organisational Unit School of Business and Governance
Credit Points 3
Availability MURDOCH: S2-internal, S2-external
Teaching Timetables Murdoch S2
Description This unit is designed to provide students with an overview of the marketing research process and its basis in the scientific method. It also develops knowledge in the principles of research design, data collection, statistical analysis and report preparation and presentation. The unit examines recent developments in online research methods and the use of database marketing. Ethical issues of research are also addressed as well as difficulties involved in cross-cultural research.
Timetabled Learning Activities Lectures/workshops: 3 hours per week.
Prerequisites MAS180 Introduction to Statistics or BUS130 Foundational Mathematics for Business; and BUS169 Principles of Marketing or BUS183 Foundations of Marketing.
Exclusions Students who have successfully completed BUS235 Marketing Research and Analysis or BUS335 Marketing Research and Analysis cannot enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Marketing Research and Analysis (BUS235) - as for BUS210 except as follows
Organisational Unit School of Business and Governance
Credit Points 4
Availability DUBAI-ISC: TJD-internal, TSD-internal
KAPLAN-SGP: TJA-internal, TSA-internal
SGP1: TJB-internal, TSB-internal
Timetabled Learning Activities Lectures/workshops: 3 hours per week.
Prerequisites MAS180 Introduction to Statistics or BUS130 Foundational Mathematics for Business; and BUS169 Principles of Marketing or BUS183 Foundations of Marketing.
Exclusions Students who have successfully completed BUS210 Marketing Research and Analysis cannot enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

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