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Unit (2019)

Information on this page, including unit offerings, is from the 2019 academic year.

Cross Cultural Marketing (BUS370)

Organisational Unit Business
Credit Points 3
Availability MURDOCH: S2-internal, S2-external
Teaching Timetables Murdoch S2
Description International Marketing is necessary for firms wishing to participate in the global economy. The unit will focus on key elements that a firm must assess when planning to commence, or continue, marketing its product overseas. Students will understand the different environments, market conditions and strategies that influence the successful implementation of an international marketing strategy. Building on skills developed in previous units, students will learn how common marketing concepts must be adapted beyond domestic approaches to ensure international success.
Unit Learning Outcomes On successful completion of the unit you should be able to:
1. Demonstrate marketing knowledge of factors that constitute and influence the international trade framework and environment.
2. Recommend and present changes required to the marketing mix to ensure international competitiveness.
3. Demonstrate technical, analytical and presentation skills in developing effective marketing strategies for an international expansion.
4. Demonstrate effective communication skills of teamwork, cooperation and collaboration.
5. Appreciate the ethical considerations for marketers in the global marketplace.
6. Demonstrate the capability to engage in lifelong learning through targeted research.
Timetabled Learning Activities Workshops: 2 hours per teaching week for South Street campus
Unit Learning Experiences The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self-directed learning to further develop skills and application of knowledge to practical and current issues.
Assessment Environmental Analysis (Group) 25%
Discussion Paper (Individual) 25%
Presentation Marketing Mix (Group) 10%
Final examination (Individual) 40%
Prerequisites Successful completion of BUS273/BUS299 Consumer Behaviour; or BUS169 Principles of Marketing or BUS124 Global Marketing or BUS183 Foundations of Marketing for students enrolled in BBus Int Bus
Exclusions BUS321 or BUS343 International Marketing
Appears in these Courses/Majors:
see individual structures for context
Marketing (BBus)
Marketing (BCom) [New in 2018]
Appears in these Minors Marketing
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


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