Handbook Public View

This page displays current curriculum information. For staff view, please login

Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Brand and Identity Design (GRD202)

Organisational Unit Creative Media, Arts and Design
Credit Points 3
Availability MURDOCH: S1-internal
Teaching Timetables Murdoch S1
Description This unit explores the construction of identity and brand in the context of specific markets and how this identity is then communicated through visual design strategies. Students will be introduced to contemporary branding, logo design, identity systems and how they are applied to a range of print and digital contexts.
Unit Learning Outcomes On successful completion of the unit you should be able to:
1. Practically apply research, design and development strategies toward Brand and Identity Designs
2. Critically assess design principles in relation to Brand and Identity Design
3. Manage the research, design and production of creative work
Timetabled Learning Activities Online lecture; media laboratories: 3 hours per week.
Unit Learning Experiences The learning in this unit is primarily project-based. Students will gain an understanding of the technical and conceptual aspects of brand and identity systems through the interpretation of several client briefs, producing identity design composites for a range of contexts, toward the finished production of several identity systems.
Assessment Assessment and feedback are iterative in that each assessment will cumulatively build on the next toward the successful design and development of several brand and identity design projects. Students receive feedback through, in class discussion, written assignments, student group work and online assignment feedback and discussion.
There are four types of assessment as follows:
Critical Design Forum worth 20%, Identity Design System 40%, Dynamic Identity Design System /Essay worth 40%.
Prerequisites IDD118/GRD118 Introduction to Graphic Design
Exclusions Students who have successfully completed IDD202 Brand and Identity Design may not enrol in this unit for credit.
Appears in these Courses/Majors:
see individual structures for context
Games Art and Design (BCrMedia) [New in 2018]
Graphic Design (BCrMedia) [New in 2018]
Photography (BCrMedia) [New in 2018]
Screen Production (BCrMedia) [New in 2018]
Sound (BCrMedia) [New in 2018]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Ms Erica Ormsby
Associate Lecturer in Graphic Design

Murdoch Campus
t: 9360 2915
e: E.Ormsby@murdoch.edu.au
o: 450.3.061 - Education and Humanities, Murdoch Campus
Unit Contacts

MURDOCH: S1-Internal
Ms Erica Ormsby
Associate Lecturer in Graphic Design

Murdoch Campus
t: 9360 2915
e: E.Ormsby@murdoch.edu.au
o: 450.3.061 - Education and Humanities, Murdoch Campus
Fee Calculator
Handbook help
Information for Students


The University reserves the right to cancel, without notice, any course, major, minor or unit if the number of students enrolled falls below limits set by the University.

Regulations and Rules

Students should ensure they are familiar with the University's internal legislation, including provisions specifically relevant to their studies. See the University Regulation overview and view legislation online.