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Unit (2015)

Information on this page, including unit offerings, is from the 2015 academic year.

Strategic Marketing Management (MBS507)

Organisational Unit School of Management and Governance
Credit Points 4
Availability DUBAI-ISC: TMD-internal
KAPLAN-SGP: TJA-internal, TSA-internal
SGP1: TMP-internal
Description This unit offers a sound foundation in marketing management strategy, which is relevant for all types of profit and not for profit businesses and organisations. Marketing management strategy is essential practice for all brand and service operations. The main topics include the marketing mix, product life cycle, consumer behaviour, the competitive environment, strategic options, market positioning, international marketing and online marketing. Learning activities in class and assignments include developing and presenting a strategic marketing plan for an actual organisation.
Timetabled Learning Activities Lectures/seminars/workshops: 3 hours per week.
Assessment In semester test 10%
Case Study 10%
Group strategic marketing plan 30%
Final Exam 50%
Prerequisites Enrolment in a graduate-level course.
Exclusions Students cannot enrol in both MBS5072 Strategic Marketing Management and MBS507 Strategic Marketing Management for credit.
Notes Students in C1115 Graduate Certificate in Business Administration (MasterClass) will be enrolled in MBS5072.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Strategic Marketing Management (MBS5072) - as for MBS507 except as follows
Organisational Unit School of Management and Governance
Credit Points 3
Availability MURDOCH: W-internal
Timetabled Learning Activities Taught intensively during the Winter term.
Prerequisites Enrolment in C1083 Postgraduate Certificate in Business Administration (MasterClass) or C1115 Graduate Certificate in Business Administration (MasterClass).
Exclusions Students cannot enrol in both MBS5072 Strategic Marketing Management and MBS507 Strategic Marketing Management for credit.
Notes Students in C1083 Postgraduate Certificate in Business Administration (MasterClass) will be enrolled in MBS5072.
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Strategic Marketing Management (MBS537) - as for MBS507 except as follows
Organisational Unit School of Management and Governance
Credit Points 3
Availability MURDOCH: S1-internal, S1-external, S2-internal, S2-external
Teaching Timetables Murdoch S1
Murdoch S2
Timetabled Learning Activities
Assessment In Semester test 10%
Case study 10%
Group strategic marketing plan 30%
Final Exam 50%
Prerequisites Enrolment in a graduate-level course.
Exclusions Students who have completed MBS507 or MBS5072 may not enrol in this unit for credit
Notes Students in C1083 Postgraduate Certificate in Business Administration (MasterClass) will be enrolled in MBS5072.
Previously 2013: MBS507
Appears in these Courses/Majors:
see individual structures for context
Appears in these Minors
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

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