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Unit (2017)

Information on this page, including unit offerings, is from the 2017 academic year.

Strategic Marketing Management (MBS537)

School School of Business and Governance
Credit Points 3
Availability MURDOCH: S1-internal, S1-external, S2-internal, S2-external
KAPLAN-SGP: TJA-internal, TSA-internal
Teaching Timetables Murdoch S1
Murdoch S2
Description This unit offers a sound foundation in marketing management strategy, which is relevant for all types of profit and not for profit businesses and organisations. Marketing management strategy is essential practice for all brand and service operations. The main topics include the marketing mix, product life cycle, consumer behaviour, the competitive environment, strategic options, market positioning, international marketing and online marketing. Learning activities in class and assignments include developing and presenting a strategic marketing plan for an actual organisation.
Unit Learning Outcomes On successful completion of the unit you should be able to:
1. Have a thorough knowledge and understanding of the threshold core concepts and marketing theories relevant to all marketing professionals.
2. Communicate effectively the application of marketing theories, concepts, and tools with respect to all marketing activities in the Marketing mix.
3. Understand and apply the process of analysing and evaluating alternative competitive strategies for the relevant consumer and industrial markets.
4. Analyse and apply properly the tools and models needed to create a strategic marketing plan and successfully present it to prospective audiences/management teams.
5. Be able to make effective decisions about differentiation of products for relevant markets and counteract competitive forces.
6. Evaluate and identify appropriate marketing positioning to address ethical issues of social responsibility and sustainability relevant to all marketing functions and activities.
Timetabled Learning Activities Workshops: 2 hours per teaching week for South Street Campus and at MUISC Dubai
Workshops: 4 hours per fortnight at Kaplan SGP
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences The unit is delivered using blended learning design features with core units materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self-directed learning to further develop skills and application of knowledge to practical and current issues.
Assessment Tutorial Case Studies, 20%
Verbal Presentation 10%
Group Project 30%
Final Exam 40%
Prerequisites Enrolment in a graduate-level course.
Exclusions Students who have completed MBS507 or MBS5072 may not enrol in this unit for credit
Previously 2013: MBS507
Appears in these Courses/Majors:
see individual structures for context
Graduate Certificate in Business Administration (GradCertBusAdmin)
Graduate Certificate in Human Resources and Safety (GradCertHRS)
Graduate Diploma in Consultancy Psychology (GradDipConsultPsych)
Master of Applied Psychology (Organisational Psychology) (MAppPsych)
Master of Applied Psychology + Doctor of Philosophy (MAppPsych)+(PhD)
Master of Business Administration (MBA) [New in 2016]
Master of Business Administration Professional Practice (MBA(PP)) [New in 2016]
Doctor of Psychology (Organisational Psychology) (DPsych)
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.
Strategic Marketing Management (MBS5072) - as for MBS537 except as follows
School School of Business and Governance
Credit Points 3
Availability MURDOCH: SUM-internal, U2-external
Unit Learning Outcomes On successful completion of the unit students should be able to:
1. Have a thorough knowledge of the threshold core marketing theories and concepts.
2. Understand the application of marketing theories, concepts, and tools.
3. Understand the process of analysing the competitive and consumer markets.
4. Have the tools and insight needed to create a strategic marketing plan and successfully present it.
5. Be able to differentiate and identify areas of social responsibility and sustainability and ethical issues relevant to the marketing functions.
Timetabled Learning Activities Seminars: South Street Murdoch 3 x 2.5 hours per week during the teaching semester.
Unit Learning Experiences The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by small class knowledge application and skills development. This is enhanced by self directed learning to further develop skills and application of knowledge to practical and current issues.
Assessment Individual student presentations (10%) Individual: This assessment aligns with learning outcomes 2, 5.
Reflective Learning Journals (20%) Individual: This assessment aligns with learning outcomes 2, 5.
Group Project: Strategic Marketing Plan and Presentation (40%) Group: This assessment aligns with learning outcomes 1, 2, 3, 4.
Final Exam (30%) Individual: This assessment aligns with learning outcomes 1, 2, 3.
Total Unit Marks (100%)
Prerequisites Enrolment in C1083 Postgraduate Certificate in Business Administration (MasterClass) or C1115 Graduate Certificate in Business Administration (MasterClass).
Exclusions Students cannot enrol in both MBS5072 Strategic Marketing Management and MBS507 Strategic Marketing Management for credit.
Notes Students in C1083 Postgraduate Certificate in Business Administration (MasterClass) will be enrolled in MBS5072.
Appears in these Courses/Majors:
see individual structures for context
Graduate Certificate in Business Administration (MasterClass) (GradCertBusAdmin)
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.

Contacts

Unit Coordinator
MBS537
Associate Professor John Gountas
Associate Professor Marketing

Murdoch Campus
t: 9360 2014
e: J.Gountas@murdoch.edu.au
o: 440.3.019 - Social Sciences, Murdoch Campus
MBS5072
Ms Simone Williams
P/T Teaching Casual

e: Simone.Williams@murdoch.edu.au
Unit Contacts
MBS537

KAPLAN-SGP: TJA-Internal
KAPLAN-SGP: TSA-Internal
MURDOCH: S1-External
MURDOCH: S1-Internal
MURDOCH: S2-Internal
Associate Professor John Gountas
Associate Professor Marketing

Murdoch Campus
t: 9360 2014
e: J.Gountas@murdoch.edu.au
o: 440.3.019 - Social Sciences, Murdoch Campus
MBS537

MURDOCH: S2-External
Ms Simone Williams
P/T Teaching Casual

e: Simone.Williams@murdoch.edu.au
MBS5072

MURDOCH: SUM-Internal
Ms Simone Williams
P/T Teaching Casual

e: Simone.Williams@murdoch.edu.au
MBS5072

MURDOCH: U2-External
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