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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

International Marketing Management (MBS573)

Organisational Unit Business
Credit Points 3
Availability MURDOCH: S1-internal, S1-external, S2-internal, S2-external
Teaching Timetables Murdoch S1
Murdoch S2
Description Internationalisation and the rapid globalisation of existing and new markets present unique opportunities for expansion strategies with operations in markets previously unthinkable and impossible to penetrate. However, globalisation poses competitive challenges and external risks. Marketing management in a global environment is more challenging than marketing in a domestic/home country market. Using case studies, the unit will explore a range of topics including theoretical perspectives on planning a global strategy, identifying market segments, competitor analysis, marketing mix, and evaluation.
Unit Learning Outcomes Upon successful completion of this unit, students will be able to:
1. Identify and define the marketing tools available to manage the marketing process
2. Develop a formal market entry plan for an international market
3. Develop situation specific market strategy options
4. Develop and evaluate a range of strategic options for trading with international markets
5: Employ individual and team learning strategies that promote intentional learning and autonomy
Timetabled Learning Activities Workshops: 2 hours per teaching week for South Street Campus
Unit Learning Experiences Teaching sessions will introduce new perspectives and key topics relevant to various marketing management activities in cross-cultural situations. The unit is delivered using blended learning design features with core unit materials provided in a digital format followed up by workshop activities which focus on knowledge application and skills development. This is enhanced by self-directed learning to further develop skills and application of knowledge to practical and current issues.
* Guest lecturers will be invited to share their real life industry experiences with students.
* Workshops focus on analysing real life case studies using theoretical models discussed in class.
Other Learning Experiences Self-directed and guided research regarding international marketing management learning will be expected to augment learning.
Assessment Test 20%
Group report 25%
Individual Report 15%
Final exam 40%
Prerequisites Nil.
Appears in these Courses/Majors:
see individual structures for context
Master of Business Administration (Global) (MBA(Global))
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Dr Ingrid O'Brien
Lecturer Marketing

Murdoch Campus
t: 9360 2437
e: I.O'Brien@murdoch.edu.au
o: 512.2.006 - Building 512, Murdoch Campus
Unit Contacts

MURDOCH: S1-External
MURDOCH: S1-Internal
MURDOCH: S2-External
MURDOCH: S2-Internal
Dr Ingrid O'Brien
Lecturer Marketing

Murdoch Campus
t: 9360 2437
e: I.O'Brien@murdoch.edu.au
o: 512.2.006 - Building 512, Murdoch Campus
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