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Unit (2020)

Information on this page, including unit offerings, is from the 2020 academic year.

Public Relations Project (PRO302)

Organisational Unit Creative Media, Arts and Design
Credit Points 3
Availability KAPLAN-SGP: TJA-internal, TSA-internal
Description This unit encourages students to explore an aspect of public relations in a semester-long, self-directed research project. Students may choose to research an industry-orientated project or investigate a scholarly topic. Students participate in seminars to encourage reflection and shared learning and are mentored by an academic supervisor. Students develop a research proposal, produce an original scholarly research report, and present their emerging findings.
Unit Learning Outcomes On successful completion of the unit students should be able to:
1. identify and develop a research question
2. plan, design and manage a research project
3. critically analyse data
4. write a formal research report
5. communicate and promote research findings
6. reflect on and address challenges in public relations research.
Timetabled Learning Activities Fortnightly two--hour seminars
All offerings of this unit include the equivalent of 30 hours of structured learning.
Unit Learning Experiences This unit is designed to allow students to apply their research skills to an in-depth and extended public relations research project. The seminars are designed to encourage discussion of topic identification, ethics, research design, research strategies and challenges in 'doing research.' However, the unit is primarily self-directed learning in that you research and design your own project.
Other Learning Experiences NA
Assessment Seminar participation & presentation (30%)
Research proposal (20%)
Research report (40%)
Media release (10%)
Prerequisites MCC204 Public Relations: Contemporary Approaches or PRO204 Public Relations Strategy and BAR200 Developing Research Skills and Methods or BBS200 Understanding Business Research: An Introductory Approach or another research methods unit (subject to the approval of the unit coordinator).
Appears in these Courses/Majors:
see individual structures for context
Public Relations (BA) [New in 2014]
Internet Access RequirementsMurdoch units normally include an online component comprising materials, discussions, lecture recordings and assessment activities. All students, regardless of their location or mode of study, need to have access to and be able to use computing devices with browsing capability and a connection to the Internet via Broadband (Cable, ADSL or Mobile) or Wireless. The Internet connection should be readily available and allow large amounts of data to be streamed or downloaded (approximately 100MB per lecture recording). Students also need to be able to enter into online discussions and submit assignments online.


Unit Coordinator
Mrs Deborah Williams
Associate Lecturer in Strategic Communication

Murdoch Campus
t: 9360 2850
e: Deborah.Williams@murdoch.edu.au
o: 450.4.060 - Education and Humanities, Murdoch Campus
Unit Contacts

Mrs Deborah Williams
Associate Lecturer in Strategic Communication

Murdoch Campus
t: 9360 2850
e: Deborah.Williams@murdoch.edu.au
o: 450.4.060 - Education and Humanities, Murdoch Campus

Dr Catherine Archer
Lecturer in Public Relations

Murdoch Campus
t: 9360 2188
e: C.Archer@murdoch.edu.au
o: 450.4.061 - Education and Humanities, Murdoch Campus
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