Overview

Web Communication combines an exciting mix of web design, digital marketing and public relations. Students will learn how to design and develop strategies for web communication campaigns using a range of digital media including, social media, websites, mobile technology, games, video and online news media. Students will learn all about … For more content click the Read More button below.

Admission requirements

Entry requirements (onshore)
English language requirements

Learning outcomes

1.
Demonstrating a knowledge of, and applying the principles and concepts of Web Communications across a range of projects
2.
Recognising that Web Communication is a industry that impacts on, and is influenced by, other disciplines in practice
3.
Recognising that Web Communication plays an important part in the production of online social and cultural communications
4.
Recognising the holistic creative endeavour in developing strategies for web communication campaigns using a range of web design, digital marketing, social media and public relations techniques
5.
Researching and applying a range of Web Communication, strategies and methodologies for a specific purpose
6.
Researching, designing and evaluating web strategies in relation to specific purposes, audiences, contexts and underlying technologies
7.
Applying recognised Web Communication methods and appropriate practical strategies, techniques, tools and technologies, and being able to adapt these processes when necessary
8.
Adopting a range of techniques to appropriately project manage all the aspects of a Web Communication project
9.
Critically engaging Web Communication theory and processes to analyse, interpret and evaluate web strategy processes and products
10.
Demonstrating the use of web design, digital marketing, social media and public relations methodologies toward the creation of web communication solutions
11.
Presenting creative and strategic solutions to client based problems, in a variety of modes, to diverse audiences, and for a range of purposes
12.
Skilfully using web design, digital marketing, social media and public relations techniques toward the successful production of web communication campaigns
13.
Synthesizing personal, group, industry convention and client based viewpoints towards the successful resolution of web communication projects
14.
Recognising the relevant and required ethical conduct and behaviour within the web, public relations and digital marketing industry is practiced
15.
Demonstrating a capacity for self-directed learning
16.
Demonstrating a capacity for working responsibly and safely
17.
Respecting the thoughts and opinions of others
18.
Working effectively within team environments

Professional outcomes

Professional recognition