Overview

Marketing is about providing value for customers, organisations and the community. It is about understanding market trends, and developing sustainable competitive strategies for products and services to satisfy customers' profitability. The Marketing major provides the required knowledge and skills, which all types of employers (private, public and voluntary sectors) look … For more content click the Read More button below.

Admission requirements

Special requirements
Entry requirements (onshore)
Entry requirements (transnational)
English language requirements

Learning outcomes

1.
Apply a broad knowledge of marketing theories and principles to develop strategic and tactical marketing plans
2.
Evaluate the impact of economic, social and environmental factors on managing and developing marketing resources
3.
Identify the processes of individual consumer, group, and organisational decision making
4.
Critically analyse issues in marketing management practice using relevant information and data
5.
Generate effective solutions to marketing communications issues in a global context
6.
Be an articulate, persuasive communicator, individually and in a collaborative context, to a diverse range of audiences

Professional outcomes

Professional recognition
Other information