Overview

This major aims to prepare students for careers in public relations and communications. It explores Australian and international theories and practices, with an emphasis on ethical communication and engagement with a diverse range of stakeholders. The major offers a combination of theoretical and practical components. Students are introduced to communication … For more content click the Read More button below.

Admission requirements

Entry requirements (onshore)
English language requirements

Learning outcomes

1.
Demonstrate a broad and coherent understanding of theoretical perspectives and methods of enquiry of a discipline
2.
Demonstrate a broad and coherent understanding of the diversity of social, human and natural phenomena and multiple perspectives (including inter-disciplinary perspectives) which can be brought to bear in social and creative enquiry
3.
Demonstrate a broad and coherent understanding of global perspectives including awareness of and respect for the social, biological, cultural, and economic interdependence of global life
4.
Demonstrate knowledge of, and ability to apply principles and concepts of public relations to various contexts
5.
Recognise that public relations works within an industry context that impacts on, and is influenced by, other disciplines
6.
Recognise that public relations plays an important part in the development and application of social and cultural communication discourse
7.
Recognise and work within the creative process of developing strategies for public relations campaigns
8.
Effective communicators who demonstrate proficiency in producing written arguments and/or creative artefacts consistent with the norms and standards of a discipline
9.
Effective communicators who demonstrate capacity for persuasive oral communication appropriate to a range of audiences
10.
Gather, synthesise and critically evaluate ideas and information from a range of sources demonstrating analytical, creative and conceptual thinking
11.
Demonstrate confidence and competence in applying knowledge and skills to practice through capacity for self-directed independent enquiry
12.
Demonstrate confidence and competence in applying knowledge and skills to practice through critical self-reflection
13.
Demonstrate confidence and competence in applying knowledge and skills to practice through creative problem solving
14.
Demonstrate confidence and competence in applying knowledge and skills to practice through a global perspective incorporating an appreciation of cultural and disciplinary differences
15.
Well developed interpersonal and collaborative skills including demonstrated capacity to give and receive critical feedback
16.
Critically engaging public relations theory to analyse, interpret and evaluate strategic processes
17.
Gather, synthesise and critically evaluate ideas and information from a range of sources demonstrating a variety of methods for research and practice appropriate to the discipline
18.
Researching and applying a range of public relations strategies and methodologies for specific purposes
19.
Researching, developing, implementing and evaluating public relations strategies in relation to specific purposes, audiences, stakeholders, contexts and technologies
20.
Applying recognised public relations methodologies and appropriate practical techniques, tools and technologies, and being able to adapt these techniques when necessary
21.
Adopting a range of techniques to manage all aspects of a public relations project
22.
Well developed interpersonal and collaborative skills including demonstrated capacity to work effectively within team environments
23.
Well developed interpersonal and collaborative skills including demonstrated capacity to respect thoughts and opinions of others
24.
Demonstrate ethical thinking and practice through social and creative enquiry which recognises diversity and the rights and perspectives of others
25.
Demonstrating use of public relations methodologies toward the creation of communication solutions for multiple organisations and contexts
26.
Presenting creative and strategic solutions to communication problems, in a variety of modes to diverse publics and stakeholders
27.
Applying public relations techniques for successful development of communication campaigns
28.
Synthesizing personal, group, industry, client and organisational viewpoints towards successful implementation of projects
29.
Recognising the relevant and required ethical conduct and behaviour within the public relations industry
30.
Demonstrating capacity for self-directed learning
31.
Demonstrating capacity for working responsibly and safely