Overview
Marketing is about providing value for customers, organisations and the community. It is about understanding market trends, and developing sustainable competitive strategies for products and services to satisfy customers' profitability. The Marketing major provides the required knowledge and skills, which all types of employers (private, public and voluntary sectors) look … For more content click the Read More button below.
Contacts
Academic Chair
Structure
24 credit points
Major24 credit points
Admission requirements
Entry requirements (onshore)
Entry requirements (transnational)
English language requirements
Learning outcomes
1.
MLO 01 Apply a broad knowledge of marketing theories and principles to develop strategic and tactical marketing plans
2.
MLO 02 Evaluate the impact of economic, social and environmental factors on managing and developing marketing resources.
3.
MLO 03 Identify the processes of individual consumer, group, and organisational decision making.
4.
MLO 04 Critically analyse issues in marketing management practice using relevant information and data.
5.
MLO 05 Generate effective solutions to marketing communications issues in a global context
6.
MLO 06 Be an articulate, persuasive communicator, individually and in a collaborative context, to a diverse range of audiences.
Professional outcomes
Professional recognition
Other information