Overview
Marketing is about providing value for customers, organisations and the community. It is about understanding market trends, and developing sustainable competitive strategies for products and services to satisfy customers' profitability. The Marketing major provides the required knowledge and skills, which all types of employers (private, public and voluntary sectors) look … For more content click the Read More button below.
Contacts
Academic Chair
Structure
30 credit points
Major30 credit points
Available in courses
B1318 - Bachelor of Business
Admission requirements
Special requirements
Entry requirements (onshore)
Entry requirements (transnational)
English language requirements
Learning outcomes
1.
Demonstrate knowledge of Marketing
2.
Apply Marketing knowledge in practical contexts
3.
Exhibit effective communication and interpersonal skills
4.
Evaluate Marketing issues and problems and develop evidence-based conclusions
5.
Demonstrate the capability to engage in lifelong learning
6.
Display the capability to think across cultures and contexts
7.
Integrate knowledge of ethical issues into professional
Professional outcomes
Professional recognition
Other information