Overview

Marketing is about providing value for customers, organisations and the community. It is about understanding market trends, and developing sustainable competitive strategies for products and services to satisfy customers' profitability. The Marketing major provides the required knowledge and skills, which all types of employers (private, public and voluntary sectors) look … For more content click the Read More button below.

Contacts

Academic Chair

Available in courses

B1318 - Bachelor of Business

Admission requirements

Special requirements
Entry requirements (onshore)
Entry requirements (transnational)
English language requirements

Learning outcomes

1.

Demonstrate knowledge of Marketing

2.

Apply Marketing knowledge in practical contexts

3.

Exhibit effective communication and interpersonal skills

4.

Evaluate Marketing issues and problems and develop evidence-based conclusions

5.

Demonstrate the capability to engage in lifelong learning

6.

Display the capability to think across cultures and contexts

7.

Integrate knowledge of ethical issues into professional

Professional outcomes

Professional recognition
Other information