Overview
Success in a globalised business world depends largely on the ability of organisations to provide the most competitive products and services to satisfy international market needs and outperform competition. The overall goal is to teach students how to develop effective marketing strategies based on the resources available and the market… For more content click the Read More button below.
Admission requirements
Enrolment restrictions
Entry requirements (onshore)
English language requirements
International availability clarification
Learning outcomes
1.
Effectively organise and manage the overall international marketing operation
2.
Assess the needs of global customers taking into consideration differing cultural aspects
3.
Design sustainable strategies for the marketing mix elements as they apply to international markets
4.
Analyse global competition and develop appropriate strategies to compete effectively
5.
Communicate successfully to international markets using mass market and social media platforms
6.
Plan and execute appropriate forms of market intelligence research which informs strategic thinking
7.
To work coherently as a team and communicate effectively as a group
Structure
12 credit points
Course Core12 credit points