Overview
To view overview information, please select an offering from the drop-down menu above.
Academic contacts
To view unit coordinator information, please select an offering from the drop-down menu above.
Offerings
DUBAI-ISC-TMD-INT-2021-ONGOING
Requisites
Exclusion
Other learning activities
To view other learning activity information, please select an offering from the drop-down menu above.
Learning activities
To view learning activity information, please select an offering from the drop-down menu above.
Learning outcomes
1.
Demonstrate and apply Marketing knowledge in practical contexts
2.
Exhibit effective communication and interpersonal skills
3.
Evaluate Marketing case studies and develop evidence-based conclusions
4.
Display the capability to think across cultures and contexts, and engage with lifelong learning
5.
Integrate knowledge of ethical issues into professional practice
Assessments
To view assessment information, please select an offering from the drop-down menu above.
Additional information
Unit content:
The broad aims of the unit are to introduce students to modern marketing concepts and practices with application to the global business environment. Topics covered include:
- How marketing creates and delivers value
- Global, ethical and sustainable marketing
- Strategic market planning
- Market research and analytics
- Segmentation, targeting and positioning
- Innovation and new product development
- Price and distribution
- Customer experience online and offline
- Promotion, advertising, social media and selling
- Applying global perspectives in marketing