Overview
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Academic contacts
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Offerings
MURDOCH-SUM-EXT-2020-ONGOING
MURDOCH-SUM-INT-2020-ONGOING
Enrolment rules
Enrolment in or C1115 Graduate Certificate in Business Administration (MasterClass).
Other learning activities
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Learning activities
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Learning outcomes
1.
Apply contemporary digital marketing tools for advanced decision-making in a global context
2.
Critically analyse digital data sets using analytics.
3.
Apply advanced digital analytics skills to address client briefs.
4.
Demonstrate effective communication and interpersonal skills to craft digital marketing messages.
5.
Apply ethical frameworks to debate data-driven digital and social media marketing implications.
6.
Demonstrate the capability to engage in lifelong learning
7.
Display the capability to think inclusively across professional disciplines.
Assessments
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Additional information
Unit content:
Key topics covered include:
1. Excel Skills Development
2. Pivot Tables
3. Customer Funnel Management
4. Data Frameworks
5. Data Visualisation
6. Data Analytics
7. Power BI