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This Unit is future dated with the start date of 01/01/2026

Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-FACE2FACE-2027-2027

DUBAI-ISC-TMD-FACE2FACE-2026-2026

DUBAI-ISC-TSD-FACE2FACE-2027-2027

KAPLAN-SGP-TJA-MIXEDMODE-2027-2027

KAPLAN-SGP-TMA-MIXEDMODE-2026-2026

KAPLAN-SGP-TSA-MIXEDMODE-2027-2027

MURDOCH-S2-FACE2FACE-2026-ONGOING

MURDOCH-S2-ONLINEFLEX-2026-ONGOING

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Requisites

Exclusion

Other learning activities

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Learning activities

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Learning outcomes

1.

Develop an appreciation for content marketing and how a content marketing strategy supports an organisation's objectives

2.

Conduct content audits, including research of target audience, competitors, and keywords

3.

Develop a content map, including content pillar, content types, channels, content and Call-To-Action (CTA)

4.

Determine appropriate Key Performance Indicators (KPIs) and monitor the data

5.

Implement the content plan and suggest improvements based on audience feedback and KPIs

Assessments

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