Overview

To view overview information, please select an offering from the drop-down menu above.

Academic contacts

To view unit coordinator information, please select an offering from the drop-down menu above.

Offerings

DUBAI-ISC-TJD-FACE2FACE-2027-2027
DUBAI-ISC-TMD-FACE2FACE-2026-ONGOING
DUBAI-ISC-TSD-FACE2FACE-2027-2027
KAPLAN-SGP-TJA-MIXEDMODE-2027-2027
KAPLAN-SGP-TMA-MIXEDMODE-2026-ONGOING
KAPLAN-SGP-TSA-MIXEDMODE-2027-2027
MURDOCH-S1-FACE2FACE-2026-ONGOING
MURDOCH-S1-ONLINEFLEX-2026-ONGOING

Requisites

Other learning activities

To view other learning activity information, please select an offering from the drop-down menu above.

Learning activities

To view learning activity information, please select an offering from the drop-down menu above.

Learning outcomes

1.

Use common digital marketing tools, including Google AdWords, Facebook, Google Analytics.

2.

Develop effective communication and interpersonal skills to craft digital & social media marketing messages

3.

Develop an appreciation of foundational digital & social media marketing concepts sufficiently to conduct independent research

4.

Develop an appreciation of the ethical implications of data-driven digital and social media marketing campaigns

Assessments

To view assessment information, please select an offering from the drop-down menu above.