Overview
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Academic contacts
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Offerings
DUBAI-ISC-TJD-FACE2FACE-2027-2027
DUBAI-ISC-TMD-FACE2FACE-2026-ONGOING
DUBAI-ISC-TSD-FACE2FACE-2027-2027
KAPLAN-SGP-TJA-MIXEDMODE-2027-2027
KAPLAN-SGP-TMA-MIXEDMODE-2026-ONGOING
KAPLAN-SGP-TSA-MIXEDMODE-2027-2027
MURDOCH-S1-FACE2FACE-2026-ONGOING
MURDOCH-S1-ONLINEFLEX-2026-ONGOING
Requisites
Exclusion
Other learning activities
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Learning activities
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Learning outcomes
1.
Use common digital marketing tools, including Google AdWords, Facebook, Google Analytics.
2.
Develop effective communication and interpersonal skills to craft digital & social media marketing messages
3.
Develop an appreciation of foundational digital & social media marketing concepts sufficiently to conduct independent research
4.
Develop an appreciation of the ethical implications of data-driven digital and social media marketing campaigns
Assessments
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