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This Unit is future dated with the start date of 01/01/2026

Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-FACE2FACE-2027-2027

DUBAI-ISC-TMD-FACE2FACE-2026-ONGOING

DUBAI-ISC-TSD-FACE2FACE-2027-2027

KAPLAN-SGP-TJA-MIXEDMODE-2027-2027

KAPLAN-SGP-TMA-MIXEDMODE-2026-ONGOING

KAPLAN-SGP-TSA-MIXEDMODE-2027-2027

MURDOCH-S1-FACE2FACE-2026-ONGOING

MURDOCH-S1-ONLINEFLEX-2026-ONGOING

To view more information about assessments, contacts and learning activities specific to one of these offerings, please select an offering from the drop-down menu above.

Requisites

Exclusion

Other learning activities

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Learning activities

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Learning outcomes

1.

Use common digital marketing tools, including Google AdWords, Facebook, Google Analytics.

2.

Develop effective communication and interpersonal skills to craft digital & social media marketing messages

3.

Develop an appreciation of foundational digital & social media marketing concepts sufficiently to conduct independent research

4.

Develop an appreciation of the ethical implications of data-driven digital and social media marketing campaigns

Assessments

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