Overview

To view overview information, please select an offering from the drop-down menu above.

Academic contacts

To view unit coordinator information, please select an offering from the drop-down menu above.

Offerings

KAPLAN-SGP-TJA-INT-2018-ONGOING
KAPLAN-SGP-TMA-INT-2018-ONGOING
KAPLAN-SGP-TSA-INT-2018-ONGOING
MURDOCH-S2-EXT-2018-ONGOING
MURDOCH-S2-INT-2018-ONGOING

Enrolment rules

BUS169 Principles of Marketing or BUS183 Foundations of Marketing
Students who have successfully completed BUS273 Consumer Behaviour may not enrol in this unit for credit.

Other learning activities

To view other learning activity information, please select an offering from the drop-down menu above.

Learning activities

To view learning activity information, please select an offering from the drop-down menu above.

Learning outcomes

1.
Explain key terms, concepts, theories and models of consumer behaviour.
2.
Apply consumer behaviour theory, concepts and models to real life marketing situations.
3.
Demonstrate your ability to work coherently as a team and communicate effectively as a group to an audience of peers. Present coherent arguments when recommending solutions and critically evaluate theories in major fields of consumer behaviour.
4.
Demonstrate skills of teamwork, cooperation and collaboration.

Assessments

To view assessment information, please select an offering from the drop-down menu above.

Additional information

Unit content:The broad aims of this unit are to: 1. Introduce students to the key theories and concepts that contribute to consumer behaviour as multidisciplinary area of study. 2. Provide an insight into the complexities of external and internal influences on consumer behaviour. 3. Provide students with the skills to predict the likely effect of environmental and promotional marketing influences on the behaviour of consumers. 4. Provide students with skills which will help with subsequent marketing subjects.