Overview

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Academic contacts

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Offerings

KAPLAN-SGP-TMA-INT-2018-ONGOING

Enrolment rules

Students who have successfully completed MCC307 Campaign Management may not enrol in this unit for credit.
You will need to have successfully completed MCC204 Public Relations: Contemporary Approaches / PRO204 Public Relations Strategy in order to enrol in this unit. It is also useful if students have successfully completed MCC345 / PRO345 Issues and Crisis Management.

Other learning activities

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Learning activities

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Assessments

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Additional information

Unit content:The following topics are covered in the unit. The not-for-profit sector; legal and ethical issues; research; evaluation; sponsorship; public relations strategy; campaign management; working with other professions I: communication texts; working with other professions II: online communication; careers in communication .