Overview
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Academic contacts
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Offerings
DUBAI-ISC-TJD-INT-2020-ONGOING
DUBAI-ISC-TMD-INT-2018-2019
DUBAI-ISC-TSD-INT-2020-ONGOING
MURDOCH-S2-EXT-2018-2018
MURDOCH-S2-INT-2018-2018
Enrolment rules
Students who have successfully completed BUS169 Principles of Marketing may not enrol in this unit for credit.
Nil.
Other learning activities
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Learning activities
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Learning outcomes
1.
Apply the key elements of the marketing process to the operation of a business organisation
2.
Determine some of the challenges facing a marketing department, and develop an appreciation of the problem solving and decision making methods that are available to tackle the everyday business issues
3.
Apply the 'marketing mix' to various marketing challenges
4.
Develop cross-cultural, interpersonal and communication skills
5.
Demonstrate skills of cooperation and collaboration.
Assessments
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Additional information
Unit content:The broad aims of the unit are to introduce the student to modern marketing philosophies and practices with application to the business environment.