Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2020-ONGOING
DUBAI-ISC-TMD-INT-2018-2019
DUBAI-ISC-TSD-INT-2020-ONGOING
MURDOCH-S2-EXT-2018-2018
MURDOCH-S2-INT-2018-2018

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Enrolment rules

Students who have successfully completed BUS169 Principles of Marketing may not enrol in this unit for credit.
Nil.

Other learning activities

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Learning activities

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Assessments

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Additional information

Unit content:The broad aims of the unit are to introduce the student to modern marketing philosophies and practices with application to the business environment.