Overview
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Academic contacts
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Enrolment rules
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Other learning activities
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Learning activities
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Learning outcomes
1.
On successful completion of the unit you should have refined your grasp of:
1A: The theoretical approaches that inform the critical analysis and application of social media platforms to public relations practice.
1B: The centrality of ethics to socially valuable and responsible public relations activities in the online public sphere.
1C: The important role that pubic relations plays in the development and application of social and cultural communication discourse in the online public sphere.
2.
You should also have honed your capacity to:
2A: Critically evaluate the rhetorical and discursive effects and the ethical implications of social media within the practice of public relations in the online public sphere.
2B: Research and apply a range of public relations strategies and methodologies for online communication, particularly social media.
2C: Present creative and strategic solutions to communication problems, in a variety of modes to diverse publics and stakeholders.
Assessments
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