Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2018-ONGOING
DUBAI-ISC-TSD-INT-2018-ONGOING

Enrolment rules

BUS169 Principles of Marketing or BUS183 Foundations of Marketing
Students who have successfully completed BUS324 Services Marketing or BUS296 cannot enrol in this unit for credit.

Other learning activities

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Learning activities

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Learning outcomes

1.
Identify contemporary trends affecting service industries
2.
Outline and apply services marketing theories and concepts
3.
Examine key service issues surrounding a service business
4.
Evaluate a service business using services marketing tools and recommend a unique marketing mix
5.
Work effectively in a team to achieve a shared objective.

Assessments

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Additional information

Unit content:This unit explores major differences between the marketing of services as compared to marketing tangible goods. It aims to provide students with specialised skills to develop and implement marketing strategies in service businesses.