Overview
Academic contacts
Offerings
Other learning activities
Learning activities
Learning outcomes
Develop and apply digital strategies to communication plans for individuals, non-profit and small business
Develop and apply the principles of organic search engine optimisation to digital communication strategies
Develop, plan and present a digital communication proposal to a real-life client
Work in small consulting teams to deliver project outcomes
Develop and apply effective interpersonal communication skills in relation to working as a member of a diverse, multi-skilled team
Assessments
Additional information
Topics include:
• The history of digital communication and the Web
• Analytics, research and data visualisation
• Search Engine Optimisation
• Digital Communication Strategy
• Campaign research, planning and evaluation
• Websites and mobile applications
• Social Media and social networking
• Digital storytelling