Overview

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Academic contacts

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Offerings

KAPLAN-SGP-TSA-INT-2021-ONGOING
MURDOCH-S1-INT-2021-ONGOING

Other learning activities

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Learning activities

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Learning outcomes

1.

Develop and apply digital strategies to communication plans for individuals, non-profit and small business

2.

Develop and apply the principles of organic search engine optimisation to digital communication strategies

3.

Develop, plan and present a digital communication proposal to a real-life client

4.

Work in small consulting teams to deliver project outcomes

5.

Develop and apply effective interpersonal communication skills in relation to working as a member of a diverse, multi-skilled team

Assessments

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Additional information

Unit content:

Topics include:
• The history of digital communication and the Web
• Analytics, research and data visualisation
• Search Engine Optimisation
• Digital Communication Strategy
• Campaign research, planning and evaluation
• Websites and mobile applications
• Social Media and social networking
• Digital storytelling