Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2020-ONGOING
DUBAI-ISC-TMD-INT-2018-2019
DUBAI-ISC-TSD-INT-2020-ONGOING
MURDOCH-S2-EXT-2018-2018
MURDOCH-S2-INT-2018-2018

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Other learning activities

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Learning activities

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Learning outcomes

1.

Demonstrate and apply Marketing knowledge in practical contexts.

2.

Exhibit effective communication and interpersonal skills.

3.

Evaluate Marketing case studies and develop evidence-based conclusions.

4.

 Display the capability to think across cultures and contexts, and engage with lifelong learning.

5.

Integrate knowledge of ethical issues into professional practice.

Assessments

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Additional information

Unit content:The broad aims of the unit are to introduce the student to modern marketing philosophies and practices with application to the business environment.