Overview
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Academic contacts
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Requisites
Prerequisite
Other learning activities
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Learning activities
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Learning outcomes
1.
Identify and define the marketing problems in a range of business situations.
2.
Develop and evaluate a range of strategic marketing options.
3.
Recommend the most appropriate strategy option for each situation.
4.
Write and present a formal strategic marketing plan for a business.
5.
Demonstrate skills of teamwork, cooperation and collaboration.
Assessments
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Additional information
Unit content:The broad aims of the unit are to apply and critically use the tools in strategic marketing in the context of contemporary business practice.