Overview

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Academic contacts

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Offerings

DUBAI-ISC-TMD-INT-2018-ONGOING
DUBAI-ISC-TSD-INT-2018-ONGOING
KAPLAN-SGP-TJA-INT-2018-ONGOING
KAPLAN-SGP-TMA-INT-2018-ONGOING
KAPLAN-SGP-TSA-INT-2018-ONGOING
MURDOCH-S2-EXT-2018-ONGOING
MURDOCH-S2-INT-2018-ONGOING

To view more information about assessments, contacts and learning activities specific to one of these offerings, please select an offering from the drop-down menu above.

Enrolment rules

Nil.

Other learning activities

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Learning activities

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Learning outcomes

1.

Critically apply the concepts and methods of conducting international market research.

2.

Develop critical analysis and problem solving for international research situations.

3.

Choose, implement and interpret analytical techniques and data to support the research process.

4.

Achieve collaborative, cross-cultural learning and teamwork by writing a formal market research plan for a business entering a foreign market in a team.

Assessments

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Additional information

Unit content:
  • Strategic planning and research requirements in all kinds of businesses, operating in global-local markets, as well as government entities and not for profit organisations.
  • Types of international problems which require input from marketing research and data analysis.
  • Understanding of the research process.
  • Systematic approach of all stages of the international marketing research data collection and analysis process methods to develop appropriate solutions and recommendations.
  • The unit will examine data gathering and analysis methods that includes primary and secondary data.