Overview

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Academic contacts

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Offerings

DUBAI-ISC-TMD-INT-2018-2019
KAPLAN-SGP-TMA-INT-2018-2019

Enrolment rules

Students who have successfully completed BUS268/BUS324 Services Marketing may not enrol in this unit for credit.
BUS169 Principles of Marketing or BUS183 Foundations of Marketing

Other learning activities

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Learning activities

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Learning outcomes

1.
Identify contemporary trends affecting service industries
2.
Outline and apply services marketing theories and concepts
3.
Examine key service issues surrounding a service business
4.
Evaluate a service business using services marketing tools and recommend a unique marketing mix

Assessments

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Additional information

Unit content:This unit explores major differences between the marketing of services as compared to marketing tangible goods. It aims to provide students with specialised skills to develop and implement marketing strategies in service businesses.