Overview
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Academic contacts
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Offerings
MURDOCH-T3-EXT-2018-ONGOING
Enrolment rules
Enrolment in the Executive Master in Leadership, Strategy and Innovation
Other learning activities
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Learning activities
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Assessments
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Additional information
Unit content:1. Strategic issues related to market & consumer value creation, communication and dissemination.
2. Ethical and social responsibility considerations in value creation, communication and dissemination
3. New trends and directions in market and consumer value approach