Overview
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Academic contacts
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Offerings
KAPLAN-SGP-TJA-INT-2021-2021
KAPLAN-SGP-TMA-INT-2018-2018
KAPLAN-SGP-TMA-INT-2020-2020
KAPLAN-SGP-TMA-INT-2022-2022
KAPLAN-SGP-TSA-INT-2021-2021
Requisites
Prerequisite
Exclusion
Other learning activities
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Learning activities
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Learning outcomes
1.
Define, explain and apply key concepts and theories in audience studies and audience research.
2.
Relate audience concepts and theories to current examples.
3.
Demonstrate proficiency in devising and undertaking an audience research project.
4.
Synthesise, evaluate and utilise information from a range of sources, especially library journal databases.
5.
Explain and apply ethical considerations when undertaking research, especially research involving human participants.
6.
Write up your audience research into a professional research report.
7.
Demonstrate proficiency in communicating your research findings via an oral presentation.
Assessments
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Additional information
Unit content:Session Topic
1. Introduction to Media Audiences, Users, Participants
2. Audience Research
3. Public Opinion and Audience Citizenship
4. Media Reach and Ratings
5. Media Effects
6. Audience Research Workshop and Consultation with your tutor
7. Audience Reception
8. Uses and Gratifications
9. Interpretation and Decoding
10. Media Fandom and Subcultures
11. Online, Interactive Audiences
12. Audience Research Presentations