Overview

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Academic contacts

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Offerings

DUBAI-ISC-TMD-INT-2018-ONGOING

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Other learning activities

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Learning activities

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Learning outcomes

1.

Understand the role of media (including social, online, TV, radio and print) and the constantly changing media landscape and its relation to public relations practice.

2.

Research and develop an effective media relations strategy

3.

Write media releases, media kits, interview notes and other public relations texts.

Assessments

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