Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2021-2021
DUBAI-ISC-TMD-INT-2020-2020
DUBAI-ISC-TMD-INT-2022-2022
DUBAI-ISC-TSD-INT-2021-2021
MURDOCH-S2-INT-2018-ONGOING

Enrolment rules

Students who have successfully completed PRO307/MCC307 Campaign Management may not enrol in this unit for credit.
COM214 Communication Strategy and Planning / MCC204 Public Relations: Contemporary Approaches / PRO204 Public Relations Strategy. It is also useful if students have successfully completed MCC345 / PRO345 Issues and Crisis Management OR COM345 Issues and Crisis Communication Management

Other learning activities

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Learning activities

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Learning outcomes

1.
Develop and evaluate strategic objectives and appropriate performance indicators for an organisation
2.
Research and develop appropriate communications strategies for an organisation
3.
Work effectively as a team member to produce a professional presentation and written report
4.
Apply professionalism and ethical behaviour in the context of communication.

Assessments

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Additional information

Unit content:The following topics are covered in the unit. The not-for-profit sector; legal and ethical issues; research; evaluation; sponsorship; campaign strategy; campaign management; working with other professions I: communication texts; working with other professions II: online communication; careers in communication.