Overview

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Academic contacts

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Offerings

DUBAI-ISC-TMD-INT-2018-2018
KAPLAN-SGP-TJA-INT-2018-2018
KAPLAN-SGP-TJA-INT-2020-2020
KAPLAN-SGP-TSA-INT-2018-2018
KAPLAN-SGP-TSA-INT-2020-2020

Other learning activities

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Learning activities

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Learning outcomes

1.
Understand and apply the principles of issues management and crisis communication to public relations strategy and planning;
2.
Identify, evaluate and analyse issues and crisis situations in relation to public relations strategy and planning;
3.
Understand and apply the roles of negotiation, mediation and conflict resolution in real life public relations scenarios;
4.
Plan and pitch an effective communication strategy in response to an issue or crisis;
5.
Develop and apply conflict management strategies in relation to team work; and
6.
Develop and apply effective interpersonal communication skills in relation to working as a member of a public relations team.

Assessments

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Additional information

Unit content:Publics and Issues Conflict and Organisations; Individual and Group Perspectives; Negotiation; Mediation 19 SIX Issues Management: Foundations 20 SEVEN Issues Management: Stakeholders and Activists 21 EIGHT Issues Management: Consultation and engagement 22 NINE Crisis Management: Conflict and Community 23 TEN Crisis Management: Communicating in a Crisis 24 ELEVEN Crisis Management: Emerging perspectives 25.