Overview
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Academic contacts
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Offerings
DUBAI-ISC-TMD-INT-2018-2018
KAPLAN-SGP-TJA-INT-2018-2018
KAPLAN-SGP-TJA-INT-2020-2020
KAPLAN-SGP-TSA-INT-2018-2018
KAPLAN-SGP-TSA-INT-2020-2020
Requisites
Prerequisite
Exclusion
Other learning activities
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Learning activities
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Learning outcomes
1.
Understand and apply the principles of issues management and crisis communication to public relations strategy and planning;
2.
Identify, evaluate and analyse issues and crisis situations in relation to public relations strategy and planning;
3.
Understand and apply the roles of negotiation, mediation and conflict resolution in real life public relations scenarios;
4.
Plan and pitch an effective communication strategy in response to an issue or crisis;
5.
Develop and apply conflict management strategies in relation to team work; and
6.
Develop and apply effective interpersonal communication skills in relation to working as a member of a public relations team.
Assessments
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Additional information
Unit content:Publics and Issues Conflict and Organisations; Individual and Group Perspectives; Negotiation; Mediation 19
SIX Issues Management: Foundations 20
SEVEN Issues Management: Stakeholders and Activists 21
EIGHT Issues Management: Consultation and engagement 22
NINE Crisis Management: Conflict and Community 23
TEN Crisis Management: Communicating in a Crisis 24
ELEVEN Crisis Management: Emerging perspectives 25.