Overview
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Academic contacts
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Enrolment rules
Enrolment in a graduate-level study
Other learning activities
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Learning activities
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Learning outcomes
1.
Evaluate the use of web planning methodologies as part of an overall communications strategy for real-world case studies;
2.
Research, design, and build a web communications strategic plan;
3.
Recognise and understand the differences between personal and professional contexts and uses of web platform for strategic communication;
4.
Demonstrate and justify the choice of online platforms for specific contexts; and
5.
Apply high level critical and creative thinking skills to complex online communication scenarios.
Assessments
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Additional information
Unit content:Topics covered in this unit include:
• Campaign planning
• Budgeting and timetabling
• Research and evaluation
• Consulting and freelancing
• Personal and professional ethics
• Client relationship management
• Client briefs