Overview

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Academic contacts

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Offerings

KAPLAN-SGP-TJA-INT-2021-2021
KAPLAN-SGP-TMA-INT-2018-2018
KAPLAN-SGP-TMA-INT-2020-2020

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Requisites

Exclusion

Other learning activities

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Learning activities

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Learning outcomes

1.
Develop and apply web strategies to communication plans for individuals, non-profit and small business;
2.
Develop and apply the principles of search engine optimisation to web strategies;
3.
Develop, plan and present a web strategy communications proposal to a real life client;
4.
Work in small consulting teams to deliver project outcomes; and
5.
Develop and apply effective interpersonal communication skills in relation to working as a member of a diverse team.

Assessments

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Additional information

Unit content:Topics covered in this unit include: • History of the World Wide Web • Web campaign strategy and planning • Search Engine Optimisation • Research and analytics • Social Media Websites and Content Management Systems • Online new media