Overview
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Academic contacts
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Offerings
DUBAI-ISC-TJD-INT-2019-2019
DUBAI-ISC-TJD-INT-2021-2021
DUBAI-ISC-TMD-INT-2020-2020
DUBAI-ISC-TMD-INT-2022-2022
DUBAI-ISC-TSD-INT-2019-2019
DUBAI-ISC-TSD-INT-2021-2021
MURDOCH-S1-EXT-2019-ONGOING
MURDOCH-S1-INT-2018-ONGOING
Enrolment rules
Students who have successfully completed MCC107 or PRO107 Introduction to Public Relations cannot enrol for credit in this unit.
Nil.
Other learning activities
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Learning activities
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Learning outcomes
1.
Critically evaluate information [MLO1]
2.
Write accurately and effectively in a variety of strategic communication contexts [MLO5]
3.
Evaluate the role and function of strategic communications [MLO2 and MLO3]
4.
Prepare an oral presentation [MLO4 and MLO6]
Assessments
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Additional information
Unit content:Topics covered in this unit include:
· Introduction to Strategic Communications
· Theory and Ethics
· Personal and professional ethics
· Social media and web communication
· Government and corporate communication
· Channels and Tactics
· Strategy and Planning
· Research and Evaluation
Community and Stakeholder Engagement