Overview

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Academic contacts

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Offerings

DUBAI-ISC-TJD-INT-2021-2021
DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TMD-INT-2020-2020
DUBAI-ISC-TMD-INT-2022-2022
DUBAI-ISC-TSD-INT-2021-2021
DUBAI-ISC-TSD-INT-2023-2023
KAPLAN-SGP-TJA-INT-2021-2021
KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TMA-INT-2022-2022
KAPLAN-SGP-TSA-INT-2021-2021
KAPLAN-SGP-TSA-INT-2023-2023
MURDOCH-S2-INT-2018-ONGOING

Requisites

Other learning activities

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Learning activities

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Assessments

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Additional information

Unit content:Topics covered in this unit include: Reputation, globalization, cultural challenges, Digital and new media platforms Web communication principles Theoretical and practical perspectives Strategic planning International and intercultural communication Organisations, ethics and corporate social responsibility Identifying, managing and communicating issues Setting and achieving communication goals and SMART objectives Communication platforms, messages and tactics Understanding target publics, stakeholders and activists Investor/financial communication Employee communication Government communication