Overview
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Academic contacts
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Offerings
DUBAI-ISC-TJD-INT-2021-2021
DUBAI-ISC-TJD-INT-2023-2023
DUBAI-ISC-TMD-INT-2020-2020
DUBAI-ISC-TMD-INT-2022-2022
DUBAI-ISC-TSD-INT-2021-2021
DUBAI-ISC-TSD-INT-2023-2023
KAPLAN-SGP-TJA-INT-2021-2021
KAPLAN-SGP-TJA-INT-2023-2023
KAPLAN-SGP-TMA-INT-2022-2022
KAPLAN-SGP-TSA-INT-2021-2021
KAPLAN-SGP-TSA-INT-2023-2023
MURDOCH-S2-INT-2018-ONGOING
Requisites
Exclusion
Other learning activities
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Learning activities
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Assessments
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Additional information
Unit content:Topics covered in this unit include:
Reputation, globalization, cultural challenges,
Digital and new media platforms
Web communication principles
Theoretical and practical perspectives
Strategic planning
International and intercultural communication
Organisations, ethics and corporate social responsibility
Identifying, managing and communicating issues
Setting and achieving communication goals and SMART objectives
Communication platforms, messages and tactics
Understanding target publics, stakeholders and activists
Investor/financial communication
Employee communication
Government communication