Overview
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Academic contacts
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Offerings
MURDOCH-S1-EXT-2018-ONGOING
MURDOCH-S1-INT-2018-ONGOING
MURDOCH-S2-EXT-2018-ONGOING
MURDOCH-S2-INT-2018-ONGOING
Other learning activities
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Learning activities
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Learning outcomes
1.
To identify and define the marketing tools available to manage the marketing process
2.
Develop a formal market entry plan for an international market
3.
Develop situation specific market strategy options
4.
Develop and evaluate a range of strategic options for trading with international markets
5.
Employ individual and team learning strategies that promote intentional learning and autonomy
Assessments
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Additional information
Unit content:
• Introduction to marketing concepts • World trade issues • International market entry strategies • International marketing behaviour • International pricing strategy • Promotional strategy in foreign markets • Product development for foreign markets • Distribution approaches in foreign markets