Overview

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Academic contacts

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Offerings

MURDOCH-S1-EXT-2018-ONGOING
MURDOCH-S1-INT-2018-ONGOING
MURDOCH-S2-EXT-2018-ONGOING
MURDOCH-S2-INT-2018-ONGOING

Other learning activities

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Learning activities

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Learning outcomes

1.

To identify and define the marketing tools available to manage the marketing process

2.

Develop a formal market entry plan for an international market

3.

Develop situation specific market strategy options

4.

Develop and evaluate a range of strategic options for trading with international markets

5.

Employ individual and team learning strategies that promote intentional learning and autonomy

Assessments

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Additional information

Unit content:

• Introduction to marketing concepts • World trade issues • International market entry strategies • International marketing behaviour • International pricing strategy • Promotional strategy in foreign markets • Product development for foreign markets • Distribution approaches in foreign markets