Overview

To view overview information, please select an offering from the drop-down menu above.

Academic contacts

To view unit coordinator information, please select an offering from the drop-down menu above.

Requisites

Other learning activities

To view other learning activity information, please select an offering from the drop-down menu above.

Learning activities

To view learning activity information, please select an offering from the drop-down menu above.

Learning outcomes

1.
Critically evaluate the relationship between culture and public relations, and between globalisation and public relations
2.
Recognise the links between socio-cultural contexts and public relations practice
3.
Understand the need for intercultural competence in public relations practice
4.
Demonstrate awareness of specific cultural contexts in relation to public relations practice.

Assessments

To view assessment information, please select an offering from the drop-down menu above.

Additional information

Unit content:• Introduction • Globalisation • Culture • History • Diversity • Popular culture • Nation building & social transformation • International & intercultural PR • Social media • Storytelling • Indigenous perspectives • PR in China