Overview
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Academic contacts
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Requisites
Exclusion
Other learning activities
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Learning activities
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Learning outcomes
1.
Critically evaluate the relationship between culture and public relations, and between globalisation and public relations
2.
Recognise the links between socio-cultural contexts and public relations practice
3.
Understand the need for intercultural competence in public relations practice
4.
Demonstrate awareness of specific cultural contexts in relation to public relations practice.
Assessments
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Additional information
Unit content:• Introduction
• Globalisation
• Culture
• History
• Diversity
• Popular culture
• Nation building & social transformation
• International & intercultural PR
• Social media
• Storytelling
• Indigenous perspectives
• PR in China