Overview

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Academic contacts

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Offerings

KAPLAN-SGP-TJA-INT-2018-2019
KAPLAN-SGP-TMA-INT-2018-2018
KAPLAN-SGP-TMA-INT-2020-2020
KAPLAN-SGP-TSA-INT-2018-2019
MURDOCH-S1-EXT-2018-2020
MURDOCH-S1-INT-2018-2020

To view more information about assessments, contacts and learning activities specific to one of these offerings, please select an offering from the drop-down menu above.

Enrolment rules

Students who are enrolled in the Bachelor of Laws (LLB) may not enrol in this unit for credit.

Other learning activities

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Learning activities

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Learning outcomes

1.
Identify key legal issues relevant to the areas of Marketing and Advertising that are seen to arise within business settings.
2.
Apply relevant rules of law from various legal areas relevant to Marketing and Advertising that include Intellectual Property Law and the Australian Consumer Law to various factual and real world scenarios forming well-reasoned conclusions and thereby resolving legal issues and solving potential problems.
3.
Develop and demonstrate independent research, critical analysis and creative skills in key topical areas of marketing and advertising.
4.
Demonstrate the ability to effectively communicate in oral and written form utilising language that is coherent and concise.

Assessments

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