Overview
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Academic contacts
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Offerings
MURDOCH-S2-EXT-2020-ONGOING
MURDOCH-S2-INT-2020-ONGOING
MURDOCH-T3-EXT-2019-2019
MURDOCH-T3-INT-2019-2019
Enrolment rules
Students should have achieved or have recorded at least 24 credit points towards their degrees.
Other learning activities
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Learning activities
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Learning outcomes
1.
Demonstrate knowledge of creativity, innovation and entrepreneurship
2.
Apply creativity, innovation and entrepreneurship in practical contexts (e.g. workplace)
3.
Exhibit effective verbal, written, digital, and team interpersonal skills in working with stakeholders in a variety of contexts
4.
Evaluate issues and problems in creativity, innovation and entrepreneurship and structure evidence-based conclusions
5.
Employ individual and team learning strategies that promote intentional learning
6.
Display the capability to think across cultures and contexts
7.
Integrate knowledge of ethical and sustainability issues into professional and personal practices.
Assessments
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Additional information
Unit content:
Key topics to be covered include:
- Business Model Canvas
- Value proposition
- Segmentation, targeting and positioning
- User persona
- Customer journey map
- Prototype
- The pitch